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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Alternatively, rather than detect the width of the user's screen, many sites choose to identify the device type from the browser's user agent string. For example, the Chrome browser has a very comprehensive set of device emulators (Google search...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    BuzzFeed's Mobile Usage Happens Primarily via Browser vs. One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Many of us are already familiar with their addictively...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and changing search settings to show 100 results and using an SEO browser extension like SEOQuake results can be exported 100 at a time.