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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Or will HTML5 continue to develop to the point where there is no...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    It can often happen if a browser is out of date, like Internet Explorer, for example. Look at traffic changes by browser type Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive. He asked, "Why did Google transition to secure...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. As the hashtag part of a URL is visible to the...

  5. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  6. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...