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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Publishing or broadcasting into the social landscape won't be enough, as most marketers are beginning to learn. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been...

  2. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations. Today, we're launching Twitter Alerts, a new feature that brings us one step closer to...

  3. Converged Media in Marketing Starts With Breaking Down Silos

    In today's world that makes no sense because your work in a campaign begins after a launch, not before the launch like traditional broadcasting. Why do marketers still consider, digital and traditional marketing as separate, isolated creatures?

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  5. YouTube Does More Than Round Up the Usual Suspects With New Channels

    The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...

  6. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    HealthVault is already broadcasting the ease with which a Google Health user can migrate to their system. Google Health was much different than Google as a search engine; it required that consumers use their site to upload their personal health...