Hangouts on Air (HOA) allows you to connect with up to 10 people on a live broadcast to an unlimited audience. You’ve guessed it folks; interactive video content. Yet there is one content tactic that is less talked about, but arguably the most...
This deal allows broadcast buyers to compare AOL's inventory with TV inventory .and make an apples-to-apples comparison. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online...
Using modern syndication tactics, they can broadcast their message, gain audience mind-share and earn recognition. Video is an excellent form of content marketing that is still under-utilized by small businesses.
There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. Is it the product preview video content, the case studies, the infographics, or none/all of the above?
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Made for Broadcast/Commentary (e.g. Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Marketers already know people are watching online video more than ever, but what are...
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. VIDEO A campaign of four ads – the most popular featuring...
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the first time NASA conducts such an event using multiple forms of social media to solicit questions.
May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video...
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. According to the study, only 23 percent of the brands surveyed were using online video.
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. MTV Video Music Awards,14.7 million tweets For more information on the people and events that most inspired social conversation on Twitter this...
Back in the '90s, there were very few methods available to you to help distribute, announce, disseminate, and otherwise broadcast the fact that you had a website in the first place. It could be as simple as alerting your college buddies to a new...
Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video advertising planning together. According to the study, broadcast TV advertising budgets to fund online video ads have seen a reduction.
And it’s not coincidental that viewing levels for the four big broadcast networks are down 6 percent (and 10 percent among young adults) this summer from last summer. Online Video Rankings for July 2012, which comScore Media Metrix announced on...
All told, the four big broadcast networks are down 6 percent – and down 10 percent among young adults. Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap...
So, the growth of social media enables content creators like McDonald to turn fans into a social army that will help them re-broadcast their content out to a much larger audience. Not only have McDonald’s video editing skills gotten better in the...
In June, Dartmouth College and Stanford University used YouTube’s live stream platform to broadcast their commencement ceremonies. For example, a live event can be claimed in the new video manager like any other video and monetized with instream...
Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV broadcast (and word of mouth, but for our purposes, we’ll stick with the media versions). Being that the branded destinations are key to the way searchers...
As mass media evolved, marketing moved into the one-to-many mode with print and later broadcast advertising. Media for many-to-many communication include blogs, wikis, online forums, file sharing (including photo, podcast, and video sharing sites...
