Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Made for Broadcast/Commentary (e.g. Or, as they use to say on early TV shows, "Don't touch that dial, we'll be back after these messages. Although every YouTube channel needs great content to be successful, the strategies for building audiences...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. New TV and sports content drove the highest growth in video streams in Q4 2012.
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. One example is how Chevy integrated a game time app during the Superbowl to...
May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad...
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. A new study from Kantar Media has found that 77 percent of brands are using national TV...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. NFL and Nascar dominated in the sports category, while Family Guy and Big Brother generated the most conversation about TV shows.
Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video advertising planning together. According to the study, broadcast TV advertising budgets to fund online video ads have seen a reduction.
And it’s not coincidental that viewing levels for the four big broadcast networks are down 6 percent (and 10 percent among young adults) this summer from last summer. And the top ranked program on network TV in July 2012, The Baseball All-Star Game...
All told, the four big broadcast networks are down 6 percent – and down 10 percent among young adults. Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap...
Ads are “flighted” in broadcast media, meaning they run for a stated and limited date range. Ads also usually run during specified times of day: for example, an advertiser may request prime time on TV, or drive time in radio.
Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV broadcast (and word of mouth, but for our purposes, we’ll stick with the media versions). News discovery has evolved beyond deciding which TV station to...
In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. Today, many TV viewers are using a mobile device while...
Hulu is the only online streaming service to offer in-season content from five out of six of the major broadcast networks (ABC, The CW, FOX, NBC, and Univision). These content partners collectively will bring thousands of new premium TV shows and...
In what they are calling the "future of entertainment search," Microsoft has announced Bing on Xbox, a new way to search your TV's guide for shows and movies, spanning broadcast TV, movie services like Netflix, Hulu, and HBO Go, even apps and Xbox...
But YouTube isn’t trying to find the next new hit for the major broadcast TV networks, which have been steadily losing their audience since the early 1980s. No, the largest worldwide video-sharing community is trying to exponentially expand on the...
By comparison, the primetime audience for the top 10 primetime broadcast TV shows during the 2010-2011 season was 187 million viewers, according to Nielsen. By comparison, unscripted reality programming captured 56.4 percent of the total primetime...
We didn’t take the decision to broadcast on YouTube lightly," Davis said. Ironically, Ceilume’s videos have also caught the eye of another audience that the small business hadn’t targeted: TV show producers.
When an event is broadcast somewhere in the world and you want to find it after the fact, YouTube is the place the majority of the world goes. TV stations would clamor for the spot if it were offered for sale.
Clearly, events had got so close to home that mainstream channels like the BBC live feed and now, even Google (without the deal with Twitter), would be too slow to publish the latest news (Let alone the fact that UK TV channels were not able to...
