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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN and other broadcast brands via live action sports and other live events like the Stratos jump. The all-night-long coding sessions helped change...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  3. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. One example is how Chevy integrated a game time app during the Superbowl to...

  5. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video advertising planning together. According to the study, broadcast TV advertising budgets to fund online video ads have seen a reduction.

  6. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    And it’s not coincidental that viewing levels for the four big broadcast networks are down 6 percent (and 10 percent among young adults) this summer from last summer. And the top ranked program on network TV in July 2012, The Baseball All-Star Game...