For larger advertisers, Admira will provide new planning tools for NBCU to offer advertisers, including data-driven targeting and segmenting of specific audiences across its broadcast and cable television networks.
Cuban co- founded Broadcast.com in 1995 and served as its Chairman of the Board until it was sold to Yahoo! Before Broadcast.com, Mr. Cuban co-founded HDNet, an all high-definition television network on DIRECTV that broadcasts high-definition...
And, based on today's announcement, it appears that CBS Corporation, a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, also has great insight into mobile consumption and a clear vision for...
