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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. YouTube Does More Than Round Up the Usual Suspects With New Channels

    But YouTube isn’t trying to find the next new hit for the major broadcast TV networks, which have been steadily losing their audience since the early 1980s. Lionsgate Fitness Channel: The premier destination for high-quality fitness programming...

  3. Searching for Something to Watch

    TNS Media Intelligence meanwhile reports that 16 percent of households watch broadcast TV shows online. There's also the argument that Hulu and its ilk are additive to network programming, that they broaden the overall touch points (read: audience).

  4. What Can TV Learn from Search?

    While this is an interesting twist on broadcast ad delivery, it unfortunately misses the point. Comcast acquired social networking site Plaxo last month to integrate social network-like features that let viewers share programming in a viral way.

  5. Spot Runner Raises $51 Million in Funding

    Operating four broadcast channels in Mexico, Televisa maintains interests in pay-television network production, international distribution of television programming, direct-to-home satellite services, cable television, magazine publishing and...

  6. Contextual Search Ads: Boon or Bust?

    If he has a broadcast schedule ahead of time, he makes sure he bids on these terms as well.These tactics, of course, map to a set of pre-determined objectives: Suddenly, consumers posting YouTube videos of copyrighted material becomes an additional...

  7. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    The role of and Search Engine Strategies conferences is doubly interesting because it is in some way "the news broadcast" for the new media industry itself. Thinking about the powerful role that news media play in filtering...