SEO News

Broad Reach

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  1. Search Top Priority Among SMBs [Study]

    Marshall: We purposefully surveyed a broad spectrum of businesses. Marshall: First off, print advertising is a very broad category. The great strength in social media, in reach, spend, and diversity. The results of the survey show that for 2015...

  2. BoE’s Cunliffe: era of free liquidity is over

    I think the capital and liquidity requirements are sufficiently broad that they give institutions quite a lot of latitude about how they reach those requirements, whereas the activity restrictions are sufficiently specific that you don't have that...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. These accounts rely too heavily on broad match to generate the majority of...

  4. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The report pointed out that "shared content in this category is typically business and strategy focused, covering broad issues and trends spanning marketing, technology, and leadership. How would you use that information to better reach, engage...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SB: NDN has very broad reach across thousands of America's largest publishers. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and...

  6. 4 Ways to Expand PLA Success in 2014

    Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient. When marketers pinpoint products that perform really well within a broad product target...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Press release content helps reach journalists, influencers, and consumers. In 140 characters or less: Press releases drive broad discovery of your news message in search and social. It's true: the world's largest search engine called links in press...

  8. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    It allows advertisers to reach people in the search results page with a text ad based on: Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list...

  9. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...