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Broad Reach

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  1. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The report pointed out that "shared content in this category is typically business and strategy focused, covering broad issues and trends spanning marketing, technology, and leadership. How would you use that information to better reach, engage...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SB: NDN has very broad reach across thousands of America's largest publishers. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and...

  3. 4 Ways to Expand PLA Success in 2014

    Negatives offer important safeguards to ensure product targets aren't too broad and that they don't match too many queries and render campaigns inefficient. When marketers pinpoint products that perform really well within a broad product target...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Press release content helps reach journalists, influencers, and consumers. In 140 characters or less: Press releases drive broad discovery of your news message in search and social. It's true: the world's largest search engine called links in press...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    It allows advertisers to reach people in the search results page with a text ad based on: Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  7. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.