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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a...

  2. Creative Link Prospecting: Following a News Story

    So good in fact that they won first prize for “Bar Operator of the Year” in the British Institute of Innkeeper’s Annual Scottish Awards. They take you outside the “usual suspects” that might be on your database or media directories, and identifies...

  3. Google Accused of Being Too Slow to Derank Pirate Websites

    The British Phonographic Industry is also talking to Google about its promises and work so far. Google had said that it would not return "piracy" websites in its search results as an attempt to see off alleged assaults on the media cartels' most...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    Now, German shoppers are increasingly turning to a British department store when they shop. Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social media, mobile, and...

  5. Undoing SEO Damage Caused by Global Reputation Management Disasters

    If only the author of Starbucks' tweet knew that Irish people aren't British and how incredibly insulted someone from Ireland feels when being referred to as British. Earlier this month, the @StarbucksIE account sent a tweet to their followers in...

  6. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    That’s why companies like British Petroleum take a lot of effort in cleaning their online slate. The most effective strategy is to attract social media links. If you look very carefully you can even discover how manipulated results influence media...

  7. The Sun Never Sets on the Wide, Wide World of Online Video

    Back in the 18th Century, George Macartney used the phrase “this vast empire on which the sun never sets” to describe the global reach of British imperial power. This means the average British video viewer watched almost 161.6 videos that month.