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  1. Undoing SEO Damage Caused by Global Reputation Management Disasters

    If only the author of Starbucks' tweet knew that Irish people aren't British and how incredibly insulted someone from Ireland feels when being referred to as British. Earlier this month, the @StarbucksIE account sent a tweet to their followers in...

  2. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. Targeting the English Speaking Expatriate Markets Targeting English Speaking Countries

  3. The Sun Never Sets on the Wide, Wide World of Online Video

    Back in the 18th Century, George Macartney used the phrase “this vast empire on which the sun never sets” to describe the global reach of British imperial power. This means the average British video viewer watched almost 161.6 videos that month.

  4. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Similarly, Swedish custom watch company Few Watches launched Swedish, English, Danish...

  5. 5 Strategies for Managing Twitter Across Multiple Languages

    British business in particular seem to be lagging on updating to multilingual Twitter accounts, with only one British business in the top 10 of global tweeters. According to a recent Eurobarometer survey, 9 out of 10 European internet users prefer...

  6. Liverpool FC Fans Invited to Enjoy a Pint with Citizen of Red Sox Nation at SES London 2011

    Yes, yes, I know that American baseball is totally different than British football. I read in The Boston Globe this morning that Boston Red Sox owner John Henry has "stretched his sports empire across the Atlantic" by "completing what amounted to a...

  7. Dialects, Diversity and Keyword Research

    In 1755, the British expelled the Acadians from their land in modern day Nova Scotia. English was originally a Germanic language, related to Dutch and German, and it shares much of its grammar and basic vocabulary with those languages.

  8. Targeting by Language or Country: What You Need to Know

    Often, the result is less conversions and some British guy laughing at your use of the English language and misspellings. Both strategies have benefits and challenges, but before you commence your program, make sure you know exactly your path.

  9. Building Trust is Key to Great Global Search Marketing

    We here in the U.S.tolerate it when the British spell differently, yet the British are usually annoyed that we don't bother to spell correctly to their market. Company A buys a translation program and translates their site from English to X language.