Challengers include WHERE, Brightkite, Loopt and MyTown. This column's biggest ongoing topic is the hotly-contested dynamics of mobile local search and geo-social apps. There's lots of excitement and investment being poured into the space, but...
Meanwhile, Loopt just launched a "loyalty card" tied to check-ins, while Yelp, WHERE, and Brightkite are dabbling in similar local offers. In "Mobile a clearly defined path to monetization. Some of the players mentioned above are exceptions with...
Similar mobile check-in services MyTown and Brightkite geotarget ads for franchise-based brands like Best Buy and Quiznos. That much is clear alone from Techcrunch's enthusiastic (if repetitive) coverage of the "location wars" that took hold of the...
Such services include sites like Flickr, Yelp, Brightkite or When.com. MapQuest has a couple of big announcements this week. First up, their new GeoRSS Embeddable Maps allow web publishers to add maps to their sites that feature locations they wish...
