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Brightedge

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to...

  2. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 84 percent of marketers are allocating more budget to content...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    According to the BrightEdge MobileShare Report, smartphone traffic increased 125 percent as compared to desktop growth, which increased only 12 percent. Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    You can download the Secure Search Manifesto and checklist from BrightEdge here. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for...

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With that announcement, they confirmed partnerships with AOL, adLux, BrightEdge, Yandex and others. Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there.

  6. BrightEdge Shifts Marketers from Keyword to Page Performance

    While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing...

  7. Goodbye, Keyword Data: Google Moves Entirely to Secure Search

    Just last month, BrightEdge released a study fining the percentage of "(not provided)" data was over 50 percent for some industries. The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today.

  8. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    Following up from the very insightful mobile share report, now the folks at BrightEdge have crunched the numbers to develop the first publicly available click curves for mobile and tablet devices. Click curves are a fundamental part of forecasting...

  9. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    BrightEdge's Secure Search Report - see the growth in secure search and see which industries are most impacted. Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors...

  10. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  11. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    BrightEdge recently released findings that confirmed what many marketers are dealing with today: Google's "(not provided)" designation in Google Analytics is up. From BrightEdge's report: Looking at the latest quarter of BrightEdge data on over 8...