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Bridge Too Far

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Determining the knowledge you can expect users to have and the knowledge required in order to succeed identifies the knowledge gap that your design must bridge. An objective task analysis will help you realize just how far off your design really is.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Generally speaking, email generates far more revenue than mobile and social, but email is not...

  3. Google: No Plans for Glass Facial Recognition Apps (At This Time)

    While some think that the technology is a bridge too far, others can't wait to strap it to their face and jump out of a plane wearing it. Google has told the world that it will not approve any facial recognition software for Glass until it's had...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    The real point of organizational alignment however goes far deeper than trying to bridge less frequently crossed gaps. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...

  5. How to Use QR Codes for Better Conversion Rates

    QR codes can be used to bridge the non-digital and digital gap at the opportune time from virtually any location. So far this year (as of Q3 2011), ScanLife reports over 20 million barcodes scanned worldwide, of which 60 percent were in the United...

  6. Yahoo Targets Emerging Markets With Nokia And Koprol Deals

    Yes, they are both ageing twentieth-century web and mobile brands and yes this deal seems to be intended to bridge the gap with rivals Google and Apple. So far, what has been widely covered and talked upon is the competitive advantage of Google...

  7. Mobile Coupons Offer Multiple Benefits

    Mobile coupons are a good way to influence purchasers at point of purchase and enable marketers to bridge online/mobile search behavior usage to purchase. A recent PROMO magazine poll revealed that more than 25 percent of U.S.marketers were...