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Brick Mortar Store

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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Businesses that rely exclusively on web purchases might logically have...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    Include a store locator feature to help consumers find brick-and-mortar store locations quickly and easily while they are on the go. Include a click-to-call feature to allow consumers to easily find a nearby store's phone number to contact a brick...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. According to the JWire Q2 mobile shopping report, the main in-store mobile...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Visibility within it is indispensable for brick and mortar businesses. The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature...

  6. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  7. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Though the connection between store quality of service if an online store has a brick and mortar isn't exactly clear, Google could use it as a signal to determine online store ranking. If a first-time shopper on Google Shopping sees two stores, one...