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Brick Mortar Business

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  1. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    I'm all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business," Cutts said. You wondered if you should just throw in the hat when it comes to trying to rank in...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. As they shop they will be reinforced with your message and if they decide to...

  3. How to Build Your First Content Marketing Strategy

    Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business is on the verge of bankruptcy and something's got to give. Google's recent Penguin algorithm updates have forced many business owners to take a...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Visibility within it is indispensable for brick and mortar businesses. The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Though the connection between store quality of service if an online store has a brick and mortar isn't exactly clear, Google could use it as a signal to determine online store ranking. Following a scandal involving one merchant (who eventually was...

  7. SEO Fail! 10 Most Commonly Overused Website Techniques

    Imagine if in a brick and mortar you had to decipher how to get into the store just to get to the shoe section? If you cannot answer the why with very specific business goals supported by research and user data, then it is best to skip the “cool...