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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    But it isn’t just brick-and-mortar retailers that are getting into the festive spirit. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Businesses that rely exclusively on web purchases might logically have...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    We visited brick-and-mortar flower shops to watch how buyers selected flowers. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...