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Brick Mortar

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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Businesses that rely exclusively on web purchases might logically have...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    We visited brick-and-mortar flower shops to watch how buyers selected flowers. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  5. Top Online Retailers Lag in Mobile Experience [Study]

    Include a store locator feature to help consumers find brick-and-mortar store locations quickly and easily while they are on the go. Include a click-to-call feature to allow consumers to easily find a nearby store's phone number to contact a brick...

  6. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    I'm all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business," Cutts said. You wondered if you should just throw in the hat when it comes to trying to rank in...

  7. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. With holiday shopping looming, retailers continue to look for what will give...

  8. How to Build Your First Content Marketing Strategy

    Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business is on the verge of bankruptcy and something's got to give. Google's recent Penguin algorithm updates have forced many business owners to take a...

  9. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Visibility within it is indispensable for brick and mortar businesses. The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature...