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  1. CIVETS: New Global Marketing Opportunities in Emerging Economies

    This follows from the last acronym of emerging economies the BRIC group, which consisted of Brazil, Russia, India, and China. Ten years after coining the acronym, Goldman Sachs economist Jim O’Neill stated recently that the development of the BRIC...

  2. Mobile Search Marketing for BRIC -- Country by Country

    In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take advantage of the possibilities offered by search marketing for web-enabled mobile phone handsets, which have already outstripped desktop...

  3. Mobile Search in BRIC: Tips and Tricks

    But if you invest the time and effort, especially for emerging economies such as BRIC, where mobile is by far the most popular mode of web access (400 million subscribers in both Brazil and Russia, 853 million in India and around one billion in...