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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Here's an overview and some tips on mobile advertising opportunities in BRIC nations. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in...

  2. The Growing Importance of International Mobile Search

    The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia, India, China) and the CIVETS grouping (Colombia, Indonesia, Vietnam, Egypt, Turkey, and...

  3. CIVETS: New Global Marketing Opportunities in Emerging Economies

    For many entrepreneurs, they are an attractive alternative to investing in the BRIC countries, and offer an “early mover advantage” that is no longer possible in those four markets. This follows from the last acronym of emerging economies the BRIC...

  4. Mobile Search Marketing for BRIC -- Country by Country

    In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take advantage of the possibilities offered by search marketing for web-enabled mobile phone handsets, which have already outstripped desktop...

  5. Mobile Search in BRIC: Tips and Tricks

    Meanwhile, this report by Ernst & Young suggests that mobile subscribers in BRIC countries (Brazil, Russia, India and China) have surpassed users of broadband, Internet and television combined. Consumers in the BRIC countries appear to be...