If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis Influence is a powerful word, permanently ingrained...
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Paid media allows every business to expand their reach, but it takes...
Brian Solis defines influence as the ability to cause, affect, or change behavior. Klout, PeerIndex, Kred, and Percollate are today's social influence reporters. Like it or not, marketers, brands and individuals are getting scored, ranked and...
Brian Solis: Yes. In the context of online business, this happened to me in the fall of 2008 when I first saw the Conversation Prism developed by Brian Solis. I caught up with Solis this week to talk about his new book, “The End of Business as...
Social CRM - Getting Down to Reality - Brian Solis million members and counting. Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around...
Opportunity Clicks: Social Media and Converting Clicks into Action - Brian Solis SEM Basics Tips for Making the Most of Feeds by Andrew Girdwood Seven tips for using feeds from other sites to ensure you're among the first writing about a topic, and...
Introducing Your Friends, Fans and Followers - Brian Solis Here's a roundup of this week's columns and news stories for the week of Nov.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
The Dawn of the Social Consumer - Brian Solis The 5th C of Community, Social Commerce - Brian Solis Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as reported by Search Engine Watch, as well as search news and...
A Click to Action - Brian Solis Here's a roundup of this week's columns and news stories for the week of Oct.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web.
Exploring and Defining Influence: A New Study - Brian Solis New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content; tips on optimizing...
To reference Brian Solis's viewpoint: The future of marketing starts with publishing, therefore every company is a media company. A search engine's ultimate mission is to serve the most relevant information it can.
The project illustrates perfectly Brian Solis' prediction of SEO shifting into SMM. Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more Kenshoo, the search engine marketing platform, said its Kenshoo...
Back in February, Brian Solis had published a post about Social Media Optimization being the new SEO. So it seems we have now reached the point where Brian Solis' gimmick "SMO is the New SEO" is coming true since it is indeed possible to SEO...
Yesterday, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation.
Search isn't an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for...
Plus you may meet cshel and Brian Solis. If you're anywhere near the Bay Area, Silicon Valley or Alcatraz, mark this event on your search marketing calendar: Search Marketing Salon. It's free. No cover charge.and over to drink.
IN November Greg Jarboe and Brian Solis held a mock trial for this format. Social Media press releases have been the subject of many blog posts over the last year. What can't be denied is the fact that the web has changed the way we access...
Exhibit A – On October 17, 2007, Todd Defren, a principal of SHIFT Communications, and Brian Solis, a principal of FutureWorks, posted a jointly developed item entitled, "The Future of the Social Media Release is in Your Hands.
Brian Solis of FutureWorks PR has written an article for Internet Financial News entitled, "Crisis Communications 2.0 - Apple And The. Solis takes a second look at the recent "iPhone Price Bomb" and analyzes what went right and what went horribly...
