CEO and co-founder Brian Goffman explains, “Google and Bing both react; they create different SERPs for breaking news events. First, said Goffman, there has to be some measurable incentive for appearing in breaking news results.
Business people want to know is this creating value for the business,” CEO Brian Goffman told Search Engine Watch. Our marketers are trying to live in this kind of world and we’re building software to help them,” Goffman explained.
To find out, Search Engine Watch contacted Evan Fishkin, Slingshot's head of research and development, and Brian Goffman, Optify's CEO. Goffman stated that the more long-tailed a term was, the more concentrated the clicks would be on the top results.
The Year of Social SERPs, Bing Instant & Social Search by Brian Goffman Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.
In 2010, online business marketers saw a tremendous amount of growth and innovation in the search and social media space. Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook...
