SEO News

Brett Crosby

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  1. SearchDay: PPC Advertising: Art or Science?

    Brett Crosby from the Google Analytics team . Today's Top Story David Szetela PPC Advertising: Art or Science? PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC...

  2. Google Analytics' Cross-Channel Measurement

    I spoke with Brett Crosby, group manager of Google Analytics, about the announcement. As part of this, Crosby said it would be possible for them to provide similar tools for TV and print advertising in the future, although he couldn't provide a...