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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  2. Spring Forward with Search Strategies for Travel Marketers

    Mobile Campaign Breakout With the holidays in our rearview mirror and U.S.search advertising having enjoyed its best quarter ever, we are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression...

  3. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Specific breakout for primary keyword targets and competitive keyword themes. Two weeks removed from Google’s announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here.