As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users...
You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. SEO and public relations have much potential for synergy.
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. WordPress is one of the most popular content management systems available today.
This is great news for everyone. For those smaller advertisers who have limited time to work in Bing Ads this is great news because the work they will invest in their Google enhanced campaigns will be importable "as is" into Bing Ads.
Some updated their cover image within an hour of the news breaking. Many organizations replaced scheduled content with acknowledgements of the news. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
Hello front page news and public relations hangover! Social Media Training Program #Breaking #Success Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral?
Newsjacking is a technique in which marketers ride existing demand associated with breaking news for exposure. In other words, smart marketers know there is extremely high demand for breaking news stories and use this to their advantage by...
Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred. Optify last year examined three types of major breaking news events and the resulting opportunities for ranking on...
Sometimes a breaking news story spreads like wildfire. Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news.
The news of Seth's departure was confirmed by an email from Mayer the day after news broke that Yahoo's former Chief Information Security Office, Justin Somaini, left the company. You can't make an omelette without breaking eggs.
The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. And for smaller sites, this process can be completed relatively quickly and...
You look much more credible to a news source if you come up high for the term they are reporting on! And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
If you've got breaking news, invite reporters to link to the original source. The story was covered on a lot of media including CBS News, which included a nice editorial link. Publications online and offline have limited space for stories and...
Twitter Breaking News Alerts: Follow @BreakingNews on Twitter. CNN News Alerts: I'm sure other news outlets have these, but I use CNN Alerts to deliver breaking news to my iPhone. Twitter: I tend to learn of news on Twitter, which can break some...
SERPs now not only include blue links but also images, video, places, and news, among others. Above is a structured way of looking at it and breaking it down to make the process easier to digest. 2012 has been a year of rapid change.
And your research record can give you authority when commenting on breaking news. Comment on breaking news stories from a position of authority. News story. Piggyback on relevant existing events that might be short of news – this can be fantastic...
If you blog once a week, hit the breaking news in the current week, and then resume your regular calendar the next week. A good example of how editorial calendars can provide structure but still be flexible is how they can integrate breaking news.
