We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped...
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the company's image...
Avoid bad link building techniques, as Google has gotten much stronger as spotting link manipulation attempts and schemes. This is not helpful to the end-user and leaves a bad footprint in the link graph.
This SEO cocitation concept is frustrating for new webmasters as it implies that top rankings are an exclusive club and breaking-in is impossible. On the flip side, outbound links to a poor-quality domain suggests the website as a member of a bad...
For advertisers planning their strategy for using enhanced campaigns, here’s the good, the bad, and the clunky in this new system. This may be additional functionality that will appear over the course of the rollout or beyond, but it’s also...
While not necessarily bad if maintained correctly, guest posting sites aren’t known for their quality. If you decide to charge for guest posts, you had better assign the links as nofollow to avoid breaking Google's webmaster guidelines.
This is bad because you: The bad news is that it takes time to generate a substantial amount of great content. And for smaller sites, this process can be completed relatively quickly and without breaking the bank.
For example, a non-breaking space (or ) is an illegal character in a URL, so if you tried entering a URL like http://somedomain.com/here-comes-a space, this would be encoded as either http://somedomain.com/Here-Comes-a%20space or http...
Here's a great guide on filtering out bad paid search clicks. With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for your budget bucks.
And your research record can give you authority when commenting on breaking news. So when a new merger or industry event breaks, we can immediately look at our past research and provide opinion on why this is happening, or whether it is a good or a...
Seems the webspam team wasn't just trying to clean up the webspam and webspammers, but bad SEOs (really SEOs in name only or SINOs) and the companies that provided the tools they use. Using my ad space hardly makes my site bad, right?
Then, content creators began to investigate what worked and methods of gaming the system emerged, such as slideshows and breaking content into multiple pages to jack up pageviews. We avoid anything that is bad for our readers and can only be...
This was another factor that caused websites to lose their Google rankings, so links to and from web spammers or “bad neighborhoods” are a danger. March (Link) Madness: Breaking Free of Link-sanity One common factor thus far appears to be the...
You can rank well without them of course (think breaking news stories or blog posts that get loads of attention on the first few days), but depending upon what shows up in a search engine's results is just as bad an idea as depending upon any one...
But if it’s in really bad shape, it may need surgery. I, like most people, have a final showdown between Kentucky and UNC with the Wildcats coming out on top. Now, I’m not a sports fan, I married one so I’m subjected to a lot more games and ESPN...
Even when you try to use Google’s own estimates of traffic to build your case, it might turn out that AdWords is giving us bad data anyway. SEO should sharpen its ability to quantify ROI potential (pre-sales) without breaking Google’s rules...
Actions aren’t shared with Facebook or Twitter unless users specifically take the “Recommend” action, so users don’t have to worry about sharing their bad taste in television accidentally with friends.
Bad neighbourhoods: Links, server, TLD. A penalty is about breaking the guidelines more than anything. Automated queries to Google: Tools on your site, probably a bad idea. There is nothing worse for a webmaster/site owner than to wake up one day...
Often, they want to know more about world events and breaking news. We think that’s bad for people, publishers, news organizations and Twitter users. Is Search Plus Your World Bad for Users? In short, this development features personalized results...
They are almost certainly breaking quite a number of cyberstalking statutes, all in the name of their "crusade for great justice". And there is evidence (quite a bit of it, frankly) that they are willing to not only tap dance around the Second Life...
