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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Breaking down the task, users find something they like while shopping and then engage in one of several potential task sequences: After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Breaking down how Quality Score affects your CPC is simple. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the piece, but...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was...