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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Breaking down the task, users find something they like while shopping and then engage in one of several potential task sequences: After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Breaking down how Quality Score affects your CPC is simple. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the piece, but...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    BREAKING: Beware of Spammy Guest Blogging! We've been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality content through...