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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each report shows the ABC Summary reports as normal, breaking down each category to show you whether they are engaging with your site and how they are converting. You would have no idea whether you were reaching the target market you thought you...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Breaking down the task, users find something they like while shopping and then engage in one of several potential task sequences: After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Breaking down how Quality Score affects your CPC is simple. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the piece, but...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...