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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and mentor other women in media and marketing. Essentially, it’s “a day where we can focus on...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  7. Putting Search in Focus: Trends to Watch in 2013

    The past few years chalked up many changes in the search marketing and social media world. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry leaders banded together under a single label: BlueGlass.

  8. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...