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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Commercial Break Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Second Commercial Break Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss...