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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Challenges arise in tracking consumers into the offline...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Commercial Break Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of...