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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. More users generating more data means that targeting...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that...

  4. Conquering Content Marketing, Step 5: Measurement

    Before she could even say, "Good morning" Frank blurted out, "Lisa, you won't believe this. Second Commercial Break The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. Even today most companies average between two and five tests a month. So imagine if Amazon has not scaled the amount of tests they had but continued...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Even if we had doubled traffic, or tried launching a new spiffy...