I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. You can accomplish the breadcrumb markup by hand coding your page templates as shown above, or using a plugin for...
Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...
Breadcrumb navigation, which helps search engines understand site architecture and crawl the site with ease. Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover...
By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g.index.html). Over the years, I have heard many times from...
Breadcrumb Navigation CMS systems should support the customization of breadcrumb navigation. Breadcrumb navigation is very important for user experience as well as link connectivity for pages not found in the Global navigation template.
Enlist supplemental navigation on-site (i.e.footer navigation, breadcrumb navigation, and relevant internal linking in copy). I fervently monitored post launch metrics, page crawl rate, 404s, indexed pages, and so on as any other anxious SEO...
If you can, incorporate a breadcrumb trail within the website design. We want to freshen the look/feel. We need to update our content, to be more relevant for where we are today. We have too much information on our website.we need to clean house...
You are taken to this page (the last one linked in the breadcrumb trail): Because it is a breadcrumb Google actually takes the last link in the breadcrumb trail from YOUR SITE and links it there. Only negative here is linking the last link in a...
Click on the breadcrumb to ensure that you're at account (not web property or profile) level. Using analytics to improve your PPC performance is a topic that's been done to death. Then Google came and blew our minds by adding the stats straight...
We're going to discuss breadcrumb links further below as they offer more benefits than their direct position would imply however when we're looking at just position we have links that are highly visible, close to the content (and thus the eye) and...
Further to that, we'll consider the inclusion of breadcrumb navigation adding additional links to pages within the direct hierarchy and thus part of the cluster. If this is the case we would have found the following to be the final values (assuming...
It could be a product name, or a page title, or a navigation breadcrumb. These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it.
Consider the breadcrumb navigation. We covered the “why” of that briefly above with the breadcrumb example however, before proceeding forward, a true understanding of how internal linking works, why clustering promotes the strength of sections of a...
You must use the four types of navigational linking, main, footer, breadcrumb, and secondary/supplemental. In a search marketing environment where linking is all the rage, we tend to forget that just as important are the links we maintain...
An additional tip to spice up your listings is to ensure you have a sound information architecture and utilize keyword-rich breadcrumb or sectional navigation. Once upon a time, search engine results consisted of 10 site listings as well as the...
Winding Down/Phased Out: App Inventor for Android; City Tours; Google Breadcrumb; Google News Timeline; Google Sets; Google Squared; Google Talk Guru; Image Swirl; Places Directory; Realtime Mytracks; Script Converter; Sputnik.
Don’t think of your sitemap, title tag, description tag, H1, breadcrumb, ATL tag, etc.as separate attributes used in the process of optimizing a page. One common approach is to take your URL, title, description, H1 and breadcrumb and create a...
Links that appear in the global navigation template will usually occur in the source code before breadcrumb navigation links or links found in content. So with this understanding, three of the most important internal "link structures" – any preset...
Much like a breadcrumb, your user facing sitemap is good practice, both from a usability and SEO perspective, as both provide additional navigation and clear sign-posting, whie also providing additional links to pages.
To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. One of the most recent SERP listing features you can use gauge Google's perception of...
