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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    One small step for brands, one giant leap for brand kind. Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs Office but...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Since most social media channels adopted hashtags as an...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. Vine will become instrumental for brands looking to capitalize on...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: The Winter Olympics and the Super Bowl are great sporting spectacles in their own right and combined with the World Cup opportunity, the first half of 2014 is open season for brands in search of high-profile, massively high-reach conversations...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The marketing paradigm has shifted and brands must adapt. So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Top Tips From Brands on Dealing With Secure Search Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the...

  9. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    In anticipation of next week's rumored Apple iPhone launches, Unruly also analyzed how videos from key brands performed across the global smartphone market. In addition to video games and smartphones, the new report also looked at some of the key...

  10. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On, a division of AOL (Disclaimer: the author's employer), has released a report that analyzed the video reach and engagement of major sports teams across the world "using its Social Video Equity (SVE)formula, which scores brands across...