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  1. Evolution in Digital Marketing Skill Sets

    Software packages such as those offered by Adobe, Marketo, and Eloqua are in high demand. Many brands that have invested in marketing software are finding it difficult to find the employees to maximize its use.

  2. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. Search and social industry experts predict that tomorrow’s best publishers will be today’s most engaging brands.

  3. SearchDay: PPC Advertising: Art or Science?

    Included in the PRO version: Search analytics: new search term, site and market category report packages so brands . Posted by Nathania Johnson Jul 7, 2008 Google is assuring users of its Analytics product that their data is protected.

  4. Q&A with Ken Jurina, President and CEO of Epiar

    As for “exotic analytics”, different web analytics software packages offer different levels of service and different features. Another consumer trend significantly affecting the search marketing space is the astronomical increase in the influence...

  5. Coremetrics Announces Advanced Attribution Management

    Yet classic web analytics packages and bid management systems don't allow you to handle this. This is a new frontier that top marketers are major brands are already embracing. Yesterday Kevin Heisler and I spoke with Chad Baldwin, a product manager...

  6. Comparing Web Analytics Packages

    Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine-month study of seven top Web analytics packages on four sites. What started as a great idea for linkbait turned into a comprehensive analysis of...

  7. Search Engine Software For Your Web Site

    There are plenty of "site search," "intranet search" or "enterprise search" solutions, ranging from simple, free packages to feature-packed, high-end commercial products. Covers basic features of how search software works, along with reviews of...