SEO News

Brands Top

RSS
  1. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". Max CPC greater than or less than top of page In the afternoon, I attended a search session called "Mastering the PPC Challenge...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Another day, another way to mingle with top agencies and brands at this happy hour event at the close of Day 2 on August 13 at 5:30 p.m. If you’re looking to meet people from some of the top brands in attendance, this event is for you.

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The default approach for many brands when initiating social media is to broadcast. But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  7. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Some brands are moving their sites to responsive, for example, but layering other type of mobile configurations on top such as dynamic serving, Yu said. This change really means that as marketers and brands, we need to pay attention to how we're...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. The idea is you open your favorite magazine (in my case "Men's Health") and record in top...