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  1. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). In order to navigate around the new content and search marketing environment, it is essential to keep three...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    When a consumer now shops for an item such as "tote bag," he/she will be taken to a digital showroom where they can browse through the different departments, brands, models, prices, and reviews. Part of that online preparation is through the use of...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". Max CPC greater than or less than top of page In the afternoon, I attended a search session called "Mastering the PPC Challenge...

  6. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Another day, another way to mingle with top agencies and brands at this happy hour event at the close of Day 2 on August 13 at 5:30 p.m. If you’re looking to meet people from some of the top brands in attendance, this event is for you.

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The default approach for many brands when initiating social media is to broadcast. But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share.

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...