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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Less might be more on Facebook: Brands that post one or two times per...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on...

  3. How to Avoid PR Disaster With a Social Media Policy

    As the popularity of social media grows, brands small and large must face the fact that the people with the closest connection to your organization – employees – are active on social channels. Social Media Policy Database: Ever wonder what the...

  4. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Yet they can be a hard to reach audience for brands. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in June 2011.