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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Some brands are moving their sites to responsive, for example, but layering other type of mobile configurations on top such as dynamic serving, Yu said. This change really means that as marketers and brands, we need to pay attention to how we're...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. The idea is you open your favorite magazine (in my case "Men's Health") and record in top...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. Consumers that were given the Test SERP would see the...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    This is a struggle for all clients and brands because, like any good businessperson, you strive to achieve both. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate...