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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The default approach for many brands when initiating social media is to broadcast. But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share.

  2. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital...

  4. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. Which Brands Are Managing Their Reputation Well? It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation.