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Brands Promoted Tweets

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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets promoted the top three hashtags: But the first time a hashtag was used extensively as a way to categorize tweets and was adopted...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across...

  5. New Targeting & Tools for Small Advertisers on Twitter

    In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.