Maintaining compliance becomes infinitely more complex when national brands empower local entities or advisors, like when a financial services company empowers each financial advisor within its national network to create its own local social media...
Armano was reminding brands to turn off auto-tweets due to the Boston events. Brands Still Need to be Reminded In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to continue the conversation about how people and...
It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level. In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they...
This tidal shift gives local marketers, multi-location brands and the agencies, publishers, aggregators and resellers they work with a chance to climb into the driver’s seat and capitalize on this immense opportunity.
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
Yelp – Local best practices percent of national brands to invest more in local Social media insights form 6 successful brands Only 23 percent of brands are using online video advertising Google adoption big brands in search featured in SERPs...
Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. Brands need to offer resources, meaningful content. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation.
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. About 12 percent of brands reported that they were using both online video and national TV advertising.
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. According to Balihoo, national brands with annual revenues of over $500...
Martin Jones, co-founder and managing partner, March Communications, is a technology PR and interactive specialist with 18 years’ experience developing new and creative ways to promote companies, brands and products
For YouTube's operations in Europe this choice alone was a good one and Tipp-Ex opened the gates for other brands to experiment on YouTube with Depserado and Nokia following suit. Naturally people went back to dates really far in the past and the...
Based on that result, they estimated that brands “could boost traffic and revenue by as much as 30% if they close the gaps in SEO performance by ranking at the same level as their top city on each keyword across all five cities.
I had the chance to catch up with YP's VP of publisher products David Kurtz at this week's IAB Conference to get more color on these new ads, and what they mean for both national (brands) and local (SMBs) advertisers that want to localize mobile...
This is a perspective shared by Gabriel Aldamiz-echevarría, from recently launched community for fashionistas and fashion brands (backed to the tune of $800k in angel investment led by VitaminaK), Chicisimo, who in a Skype conversation told Search...
Many national brands now provide physical locations with their own mobile location web pages, as well as social and video pages on Facebook, Twitter, YouTube, and other top sites. Some national brands have already come to realize online visibility...
At the same time, the report said, "Smaller businesses will learn how to better leverage multi- and micro-targeting to optimize results, while national brands will drive more traffic to individual store locations and target consumers with more...
Advertisers that appear here are usually global, well-known brands like new movies (see John Carter above), car brands, or national restaurant chains. YouTube has a variety of advertising options available to cater to the requirements of any client...
What does this mean for national brands? More brick and mortar national brands are realizing that online local search business listings are not advertising, yet they need to be part of their marketing efforts because without providing consumers...
YouTube is the dominant video search engine – and evolving as a fully-fledged entertainment hub with the obvious short-form video uploads alongside professional content from broadcasters and brands. Data can be viewed at a national level, with...
Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day,” Mayer said in a statement. She also serves on other boards – San Francisco Museum of Modern Art, San Francisco...
