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Salesforce Buys Buddy Media

The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Maybe those Buddy Media airport ads (pictured) weren't so wacky after all, as they seemed to have...

by Christopher Heine • Published June 5, 2012
Crm • Wpp • Buddy Media • Clickz • Offerpop • Syncapse • Fortune 1000 • Facebook • Scott Monty
Social Media ROI Metrics Main Stumbling Block For Brands' Global Campaigns [Poll]

A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption of social media campaigns to reach locally, on a global scale. Harris conducted the Buddy Media poll on line, talking to...

by Liva Judic • Published August 4, 2010
Markets • Companies • Cost-Effective • Brands • Facebook • Social Media • Cost Management • Roi • Harris Interactive • Buddy Media