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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Syndicating your content on major industry websites One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  2. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Content strategy is all about variation to ensure the reader stays engaged, and by...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital...