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  1. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Content strategy is all about variation to ensure the reader stays engaged, and by...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Integration with Adobe social enables shared assets and helps brands manage communities on their own sites. Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  5. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    One small step for brands, one giant leap for brand kind. That made a major difference in the whole operation. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade...

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. It's our fourth year for the program and we got picked up by all the major media outlets in the marketing industry – and...