More than a year ago, for example, Google+ local marketing pilot programs were already moving the needle for brands. Even if brands choose not to embrace this dynamic, the actions of consumers and competitors will directly impact the scope and...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The Reuters article also brings up the lack of available options for brands to truly customize...
Some industries and brands can get away with different things. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. While Google and Bing's tools are good for giving you an...
They often search for and purchase certain sizes or brands/designers at specific price points. Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating...
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Links from news pages: News items can really be a few different opportunities since most...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves...
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and...
For some background, these are the online platforms brands are using: Mobile Web: pages, events, goals often on a separate subdomain, etc. Responsive Design: pages, events, goals the same as any other website, etc.
AllFacebookA look at the favorite activities, brands, movies, music artists, TV shows, sports, sports teams, and athletes among 18- to 34-year-olds. Introducing "x-default hreflang" for international landing pages – Google Webmaster Central...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. Brands that learn how to evolve their approach to SEO and content put...
At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix.
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
While eBay or other big brands may see minimal or negative returns, there are still many reasons to continue investing in PPC. Different brands see different amount of incremental sales as a result of PPC brand ads, so an individual advertiser's...
We weren’t capitalizing on news that needed to break, we were capitalizing on events we knew were coming; when major brands have products or service releases they promote them weeks or even months in advance.
Despite the stated goal by 78 percent of those surveyed being “extremely” or “quite” committed to delivering a quality user experience to customers, an alarming percentage of brands admit knowing that their website will disappoint their customers.
With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. As we all know, for most brands it’s not a matter of “build it and they will come”; it’s more like “build it and then optimize...
This section focuses on local landing pages for brands in the travels sector and how I think they should be approached. This seems to be how most big brands introduce their location pages currently (how depressing).
