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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. This change really means that as marketers and brands, we need to pay attention to...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. The idea is you open your favorite magazine (in my case "Men's Health") and record in top...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the following of other brands and celebrities. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Some brands don't want every employee to represent their brand in social contexts, some are OK with that. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Cookie Value (can be customized based on pages visited or time on...