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  1. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Global brands often use different local agencies that use various tools to...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to a certain number of people, Heindl said, even if it’s just $25. Matt Heindl, senior director of social media marketing at Razorfish, told Digiday...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Moving onto the subject of keyword research, Shults...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the following of other brands and celebrities. You will also quickly discover just how very global Google+ is. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    One small step for brands, one giant leap for brand kind. Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any direction on what to say – during arguably one of the most...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow...