Because smaller retailers can often move faster or are working with a more focused product palette, they can quickly capitalize on any flaws or opportunities the big brands have left open. Pages like this, if not handled with best SEO practices...
Most big brand marketers need very little coaxing to embrace this opportunity, but what about brands in highly regulated industries? Even if brands choose not to embrace this dynamic, the actions of consumers and competitors will directly impact...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The Reuters article also brings up the lack of available options for brands to truly customize...
Some industries and brands can get away with different things. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Compound anchors: These are combinations of anchors (e.g...
They often search for and purchase certain sizes or brands/designers at specific price points. Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. Report: Top 500 YouTube Brands Average 884,000 Monthly Views – MashableTop brands generate 442...
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. Many brands are beginning to focus on talking to their target audience on Pinterest.
For some background, these are the online platforms brands are using: And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. Keep in mind these are not true mobile apps, rather they're actual web...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
Or have you seen any brands that are doing it right? These are great starting points for populating those content “templates” you’ve decided on for your web pages. For example, if you’ve already determined that one of your category web pages needs...
In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. At SES New York, a keynote panel addressed the opportunities...
Hashtags enable topics to be categorized and searched, which in theory would make it easier for brands to insert themselves into conversations around certain topics. This will probably lead to some original and creative campaigns, but also to...
Different brands see different amount of incremental sales as a result of PPC brand ads, so an individual advertiser's mileage may vary," Dent added. While eBay or other big brands may see minimal or negative returns, there are still many reasons...
Social data has the potential to unlock vast amounts of insight about brands and associations, giving businesses information that they have craved for years. Where social data gets really interesting for marketers is in the associations between...
The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book “Million Dollar Websites”. Despite the stated goal by 78 percent of those surveyed being “extremely” or “quite” committed...
Multi-location brands often lack the bandwidth to manage more than a handful of location pages at the corporate level, but handing the controls over to franchise or branch managers opens the door to inconsistent brand messaging and page post...
This section focuses on local landing pages for brands in the travels sector and how I think they should be approached. This seems to be how most big brands introduce their location pages currently (how depressing).
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
These key influencers and advocates are more than just fans – they’re brand ambassadors when brands give them content worth sharing. Brands that track and quantify word-of-mouth impact have found that the sharing done by these key influencers can...
