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  1. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. The idea is you open your favorite magazine (in my case "Men's Health") and record in top...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the following of other brands and celebrities. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Some brands don't want every employee to represent their brand in social contexts, some are OK with that. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Cookie Value (can be customized based on pages visited or time on...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Social media has become the ultimate delivery mechanism for...

  9. How to Dominate the Entire First Page of Google

    Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your...