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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Most SEO practitioners are so focused on driving traffic and getting conversions from the traffic they receive that they forget a very important tenet of SEO...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. What Can Brands Learn From This Campaign? The default approach for many brands when initiating...

  5. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help...