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  1. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall inbound traffic. Big brands can experiment with interesting topics that might be tangentially related...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In Q4 of last year, 97 percent of the brands posted at least one tweet that included a hashtag. An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Brands can't get away with just observing. Are we excited to show our links to the client, and would we hesitate to show other link building professionals? We have a number of other marketing concerns within our link building campaigns that must be...