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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. Which Brands Are Managing Their Reputation Well? If not, no need to tie in your brand. Another brand that won over Beal was Sola Coffee in Raleigh, North Carolina.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall inbound traffic. Big brands can experiment with interesting topics that might be tangentially related...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In Q4 of last year, 97 percent of the brands posted at least one tweet that included a hashtag. An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Brands can't get away with just observing. Are we excited to show our links to the client, and would we hesitate to show other link building professionals? We have a number of other marketing concerns within our link building campaigns that must be...

  6. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. SEO Chances for New Brands This article describes which SEO ranking factors prefer new brands and which seem to have a...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. Earned media activity can be an excellent indicator...