Look to brands like Raytheon and Garmin for good examples of brands that are doing well in the content publishing area. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient...
Not only is acquisition cost and conversion friction lower, but the investment in a higher quality Fan base will reap rewards down the line, and this is true for both lower-cost and higher-cost consumer brands.
Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television...
Given the client's objectives, it would make sense to prioritize keyword topic two: series of a consumer videos with individual reviews of popular brands. It appears that the link potential is high (many opportunities exist with video security...
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
Big brands, small brands, take note. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local SEO. Google's Knowledge Graph - showing information directly on...
You can even list top brands you carry at that location. In April, Bing launched Bing Places for Business, replacing their previous product, Bing Business Portal. Rest assured, all Bing Business Portal data was migrated over to the new Bing Places...
So that means there are a lot of brands using broad-match strategies. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas. And then with earned media, which a what a lot of...
Brands must proactively participate in the creation of, and interaction with, unstructured data (social, video, photos, etc. The emergence of unstructured data analysis will likely reveal patterns that may have eluded brands in the past.
As the interest for native advertising continues to grow, AOL is helping "brands become publishers. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
This is an area which has seen a significant increase in the past year, and is now at one in five brands. Twenty percent of brands now have their Google+ page show in the SERP. In fact, the production of digital and social content growth accounts...
It also represents a major opportunity to engage clients on optimizing their owned mobile assets; this warning from Google makes the case for brands to look again at mobile SEO even more compelling. As ever, its a case of Google encouraging brands...
The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword? Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and...
Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. This might sound like an obvious one, but you'd be surprised how...
Hayzlett said in order to get it right in business, we have to stand for something as brands and companies online and offline. He opened the discussion talking about the fall of Kodak. What went wrong?
Here are some real cases from large brands that illustrate why you should be listening to your audience on social media. One reason that brands don't listen is because there's an overwhelming amount of social media noise and data out there.
As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new market, a flood of warnings surfaced. In the early days of the Internet, few people had much concern about online security...
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
Egobait can be a hard sell to clients because I find that some businesses are apprehensive of being positively or negatively associated with other people or brands. Egobait exists for one main purpose: to increase visibility (which will hopefully...
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. What Social lacks in intent, they make up in discovery," Karunakaran points out, noting that...
