Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. Because brands that are using Google+ well, and seemingly doing it right, are in it for the...
Some industries and brands can get away with different things. Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do.
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. If you haven't yet incorporated Pinterest into your social...
Other Q&A sites like Quora have been one way for brands to gain authority online. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results.
Which one of your brands do shoppers search frequently? If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of resources. For example, here are five tips from a great Google Shopping resource for...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. The YouTube team has finally launched a pilot program for a...
When marketers make this happen, it's good for consumers and great for the brands behind it. Brands must earn the attention of their audience and that is content marketing's raison d'être. Everyone's talking about content marketing these days.
They often search for and purchase certain sizes or brands/designers at specific price points. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile...
What it Means for Brands The expanded Sub-Box for YouTube users means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. Like Facebook, where the feed is largely dependent on user engagement...
It asserts your expertise in the niche, brands you as the go-to source of information (even when you aren't the one creating it! My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your...
For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Less might be more on Facebook: Brands that post one or two times per...
Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and design ad formats throughout Yahoo's platform, Burke said. The new Stream Ads will also appear in Yahoo's mobile and tablet...
He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman.
Facebook's custom audience tool is also gaining traction with more than twice as many marketers using the feature from the previous quarter, including brands such as Hotels.com, Intuit, and Virgin America.
With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever.
Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Mobile is movin’ on up as a preferred device for consumers to...
AFC is based on great ideas as content, and does inspire links, citations, co-citations, mentions, associations and affiliations; connections between brands, topics and authority. His answer: write "awesome frickin' content"!
