Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Mobile is movin’ on up as a preferred device for consumers to...
AFC is based on great ideas as content, and does inspire links, citations, co-citations, mentions, associations and affiliations; connections between brands, topics and authority. His answer: write "awesome frickin' content"!
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. When it comes to link acquisition, SEO professionals and link builders have this long...
According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. Google’s Active View viewability measurement solution...
Report: Top 500 YouTube Brands Average 884,000 Monthly Views – MashableTop brands generate 442 million views per month. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
The comedy community is active on Twitter and Comedy Central is active [on Twitter], so, back in the fall, we were having lunch with the folks at Twitter and the idea surfaced and we thought what a great opportunity for two media brands to come...
Brands increasingly seek differentiation by going beyond the out-of-the-box functionality of their CMS platforms. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Just because company accounts are not allowed on Quora does not mean all is lost for...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
This dual approach is common to other successful content brands: Oracle nd The Guardian are two examples. But have you ever thought which of those sites statistically provides the best content? Or have you ever wondered if what people on these...
How Brands are Using Pinterest How have large global brands taken to Pinterest? However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and...
For some background, these are the online platforms brands are using: Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile...
Armano was reminding brands to turn off auto-tweets due to the Boston events. Brands Still Need to be Reminded In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to continue the conversation about how people and...
Big brands and mom-and-pop shops alike got beaten down for all of their spammy backlinks. The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came...
In such a fast-paced environment, it is critical that brands have access to up-to-the-minute statistics. The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers and measures content from 1,300 brands across all...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to...
For brands, video content generates more engagement. Brands should create more video for use in social marketing and publishers should increase social media marketing efforts to attract more engaged digital video viewers.
AllFacebookA look at the favorite activities, brands, movies, music artists, TV shows, sports, sports teams, and athletes among 18- to 34-year-olds. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
