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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. Yu said brands need specialized expertise when implementing mobile. Especially with the latest trend in mobile, where brands...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. And while that is true to some degree, it is also a view that is dangerously one...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content from artists we love on YouTube, but may be a gateway for Google to pressure other types of content creators and brands in...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. Traditionally, the value in search advertising has...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    This is a struggle for all clients and brands because, like any good businessperson, you strive to achieve both. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. In realistic terms, most businesses and brands may view this as a fight...

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the following of other brands and celebrities. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on...