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  1. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Global brands often use different local agencies that use various tools to...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Ever since Google unleashed 100 percent secure search...

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce...

  7. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which...

  8. 3 Ways to Dig Deeper for Bigger Paid Search Success

    We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many different brands and people in action. Last week I had the chance to have lunch with some friends in the...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great...

  10. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Another day, another way to mingle with top agencies and brands at this happy hour event at the close of Day 2 on August 13 at 5:30 p.m. If you’re looking to meet people from some of the top brands in attendance, this event is for you.

  11. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The default approach for many brands when initiating social media is to broadcast. But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share.

  12. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...