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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. Not only are surveys routinely linked to, but they...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Guest blogging has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. But defaulting to so-called "gray hat" tactics no longer works.

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Visually the company had created a wholly new site, with new branding to go along with it; however the same content issues lingered because the same content was hosted on the site, and the visibility plummeted once the algorithm established what...

  5. Is Agile Marketing the Future of Search in 2013?

    During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...

  6. How to Decipher Your Competitors Digital Marketing Strategy

    Branding vs. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. This is one of my favorite tactics. Understanding the strategy and tactics of your...