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Branding Direct Response

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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging...

  2. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You will get most of your traffic from the long tail, but the head term has the most branding value. Best to warm them up with a direct and blunt response. This is only natural, as they are trying to give you the best results in response to your...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Improved branding has both human and search engine benefits. And both branding and link-baiting benefit from strong social media management. Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    Primarily, social ads are reported to be used for branding efforts. Surveyed participants said they use social media ads for branding by a 45 percent margin. And with paid social ads increasingly part of integrated, branding-related campaigns...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    So how can marketers with goals like driving in-store purchase or branding objectives – those similar to TV – build and measure their campaigns? But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct...

  7. How to Quantify Brand or Engagement Marketing With Paid Search

    This kind of measurement can help any marketer correlate their efforts to offline sales and branding initiatives. Paid search has long been the domain of direct response advertisers. The ability to track sales and signups back to individual ads and...

  8. The NFL & Fantasy Football: A Match Made in Search Heaven

    This is especially important for any NFL league sponsors, heavy NFL advertisers like beer and auto companies, and NFL apparel retailers, from both a direct response and branding perspective. Once fans have their fantasy leagues set, they are less...

  9. 2 Books Offer Killer Social PR, Facebook Ad Tactics

    Internal Relations KPIs– Many times the red-headed step child of PR programs, remembering to send branding messages to employees can make or break a company culture. Branding KPIs – Raising awareness via social media channels and measure it using a...

  10. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    Because most branding campaigns often have a cumulative effect on audiences, this will enable you to continue gathering data throughout the typical response lag time. While you may see some impact from competitive marketing efforts, in terms of...