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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The goal of the new Hero ads is to combine user intent, branding and task completion for consumers. Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each.

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The rules of branding and promotion may have changed in the 2000s, but they changed across the board for all of us. Employees need personal branding just as much as entrepreneurs do. Image Credit: Shutterstock

  4. Is Agile Marketing the Future of Search in 2013?

    During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...