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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Not only are surveys routinely linked to, but they offer branding opportunities and place your company as a thought leader within your industry. Solving problems for free can result in branding opportunities, foster positive relationships, boost...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier and spammier areas.stephp, it's great that you sound like a high-quality...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Probably no, but I think that social, branding, press and PR, and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition," Fishkin said.

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The rules of branding and promotion may have changed in the 2000s, but they changed across the board for all of us. Employees need personal branding just as much as entrepreneurs do. Today individuals need to brand themselves just as much as...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...