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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is branding. It's emotional DNA and every brand has it. Or, if you are a client or brand, why is this something you need to invest in? It's about how you position your brand, how you message it, the voice you create and the experience you...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Not only are surveys routinely linked to, but they offer branding opportunities and place your company as a thought leader within your industry. Solving problems for free can result in branding opportunities, foster positive relationships, boost...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier and spammier areas.stephp, it's great that you sound like a high-quality...