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  1. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is branding. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. Finance-related information is often dismissed as boring and dry...

  5. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.