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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Blog optimization is no exception. For example, since blog software was first...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Not only are surveys routinely linked to, but they offer branding opportunities and place your company as a thought leader within your industry. Solving problems for free can result in branding opportunities, foster positive relationships, boost...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for. And essential. SEO will help you position your website properly to be found...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Video has proven time and again to have significant impact on branding and purchasing decisions. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other...