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Branded Terms

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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Even branded terms were competitive, AdGooroo said. A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO best practices are the core foundation necessary for...

  3. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks, adding that they are more visually compelling than a text-only status update with a link. This change will definitely hurt businesses running...

  4. How to Dominate the Entire First Page of Google

    Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Non-branded Terms. Branded vs. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels, making it harder (yet more...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.