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Branded Search Terms

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO best practices are the core foundation necessary for...

  2. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Brands that have verified Google+ accounts can capture side rail real estate for brand terms by...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Non-branded Terms. Although search and social elicit different behaviors, they have a strong impact on one another. What if I search for a specific product from a particular brand? To see the full picture, marketers must leverage channels such as...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Investments you make in your SEO strategy, if you do it properly, should lift your traffic across a broad variety of search terms. As we walk through this, I'm going to use some mathematical concepts to explain why increases in ranking on specific...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...