SEO News

Branded Search

RSS
  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  3. Social Customer Service Secrets to Avoid Negative Search Results

    So now, Fabletics has a slightly tarnished page one branded search result. Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to...

  4. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...