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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few classics to apply to our perpetually dysfunctional relationship with Google.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. Search Engine Watch expects to see more granular metrics being added...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Non-branded beauty tutorial content shows significant YouTube search spikes at specific times of day typically associated with applying makeup and doing hair. People watch non-branded YouTube tutorials in the morning and in the evening on the East...

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables. We have two keywords in our ad group; a branded term and a generic term. We've previously covered a few basics for pivot tables, a...

  7. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. Branded Apps: Usage of branded apps, although some people have a...