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Branded Entertainment

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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Although Entertainment once again took top spot as the most shared sector, CPG/FMCG also performed well, growing shares by +10.3 percent, from a very strong base that was boosted by Super Bowl sharing in Q1 2013 (+78.2% from Q4 2012).

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Indeed, though the chief complaint amongst large content producers is that it doesn’t reach beyond borders to enable the takedown of sites like Sweden’s ThePirateBay.org, a particularly bothersome thorn in the entertainment industry’s side.

  4. Meebo to Offer Social Ads to Partner Sites

    Today, we're announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners.

  5. AOL's Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz

    The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S.consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA.