Back on April 30, AOL also announced the launch of Be On – a new branded entertainment platform. AOL's 2013 Summer/Fall original programming lineup features a variety of content across categories like entertainment, sports, food, style, health...
The viral news site, which already has 60 million unique visitors to its home page and nearly 1 million subscribers across six YouTube channels, is opening a social video studio in Los Angeles to create a mix of original news and entertainment...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". A new analysis says Google Image Search traffic is down 63 percent on average.
With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...
In order to be engaging and interactive like the social media best practices call for, there is an entertainment factor when it comes to Twitter. Profile Image – Filename and Your Name as ALT Tag: When it comes to your profile image, be sure to...
Capping a year where social entertainment applications saw great rise, GetGlue announced at CES 2012 that they received $12 million in financing in their last round. Social Entertainment in 2012 and Beyond
Your own YouTube channel could be a space where you post instructional videos or entertainment (be aware that corporate videos will very rarely see the same kind virality as user-generated ones, unless your campaign is really unique and engaging).
Indeed, though the chief complaint amongst large content producers is that it doesn’t reach beyond borders to enable the takedown of sites like Sweden’s ThePirateBay.org, a particularly bothersome thorn in the entertainment industry’s side.
Entertainment. According to the Viral Video Chart list of the Most Contagious branded content, "Volkswagen Commercial: The Force" has been shared 801,432 times -- 763,969 on Facebook, 36,728 on Twitter, and 735 in blogs.
Today, marketers must deliver content on more platforms (web, mobile, social networks, TV, etc.and in more formats (text, display, and video ads, mobile and social apps, branded entertainment, etc.than ever before.
However, it's only a matter of time before cool brands realize the potential -- just recently in Europe, production company Intruders launched a branded entertainment channel with Diesel Fragrance, which followed the European music festival scene.
Top 10 Entertainment Clicks Top 10 Non-branded Career Services & Development Clicks Pretty stressful times, right? Fortunately not everything in life has to be taken so seriously. To help lighten everyone's mood, let's have ourselves a little bit...
Today, we're announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners.
The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S.consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA.
YouTube needs branded entertainment for Google to succeed as a media company. George Alexander, business entertainment columnist at blackenterprise.com noted, "As the Web proves to be a place for more and more content providers to introduce their...
At the same time, the writers' strike has also made more viewers accustomed to turning online for entertainment, so advertisers have a better shot at drawing people to their sites. Pizza Hut did this well last year, by using paid search to drive...
Locally-focused products and lines of business include AskCity, Citysearch, InsiderPages, ServiceMagic, Entertainment Publications, and Evite. MerchantCircle's members will be able to buy into three customized, co-branded ad packages.
You can talk to other people, join (and be kicked out of) groups and clans, download television episodes, and view all kinds of connected entertainment. Though much of the marketing for Halo 3 could simply be executed within the XBox Live universe...
Taylor also spent more than eight years in senior executive human resources and legal positions with Viacom subsidiaries Blockbuster Entertainment and Paramount Pictures. It will be part of IAC Programming, created in 2006 to grow branded online...
No one can argue that well-produced entertainment will draw an online crowd. It's telling that the branded advertisers are committing themselves upfront. If there's interesting product available online, then visitors or viewers will stream it.
